https://www.cricketventures.co/home daily 1.0 2022-07-13 https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653427332572-IEGR0MIFZXXWD7HV7J5Y/Headshot.jpg Home - Hi, I’m Lauren I’m a strategist and storyteller specializing in moving communities to action. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653435323003-L0L405WMXL3JB6PDK18U/Untitled+design+%281%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653434114258-CZPEASU7D6GSYAPB0022/DT_Final_Logo-01.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653433743277-MZ6VQ3BEUGAMGXN74XW9/mtv-logo-png-transparent.png Home https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653433830255-OUSOI3ETOEOXSVVIZM2K/FullLogo_Color_Blacktext_%281%29-svg_%281%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653434611809-BYKUHWFLW90NFXR9ZN2D/vice-logo-transparent.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653433883798-PTCWS8SAYUMIIAKH07TL/Sidewalk_Labs_Black_Logo.png Home https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653436135538-QBQZLV61QSUUFH3EYUHN/c99ed7b9-1ce7-4ebc-b66d-3300cbf5e0a4.png Home https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653436964552-URSEAK8FOHT287V08EY5/Screen+Shot+2022-05-24+at+5.02.15+PM.png Home https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653438208985-V3D8F4NMRHZVCLVIPR5J/Screen%2BShot%2B2022-05-24%2Bat%2B5.07.46%2BPM.jpg Home https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1653438492423-JBVOZ9PTJTFP8SME19H6/PJM023918Q301-D1-Airbnb-OpenHomes-Rome-6597+%281%29.png Home https://www.cricketventures.co/contact-me daily 0.75 2022-05-22 https://www.cricketventures.co/content daily 0.75 2023-02-14 https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1655333577897-82XIRQA7BIJ58KAD4TZX/PJM023918Q301-D1-Airbnb-OpenHomes-Rome-6597+%281%29.png Content - Airbnb Blog • Email • Product •Video I produced original content across various mediums for Airbnb’s policy and social impact initiatives. I worked with each team to understand their goals and how content would help them succeed. My approach married creativity with strategy and helped grow Airbnb’s Open Homes community by 40% and policy advocacy community by 500k+. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1655333839432-CPMM4G6IJLHBCE3HRR3E/mtv-obama-lauren-grillo.png Content - MTV Web copy • Marketing • Product I was the voice of MTV’s Peabody and Emmy-award-winning social impact campaigns. I produced content for campaign websites, products, on-air programming, and social media channels. I brought stories to life that resonated with MTV’s audience, including a live interview with President Obama, an Emmy-award-winning documentary on teens living with HIV, an anti-discrimination campaign that debuted during the VMAs, and more. These campaigns moved 10M+ people to action. https://www.cricketventures.co/community daily 0.75 2022-06-23 https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1655504703180-NAV7YXQXN3OG9Q8SNDLB/airbnb-lauren-grillo-community-portfolio+%281%29.png Community - Airbnb Engagement • Mobilization • Policy I led community engagement strategy for Social Impact and Policy. I used a variety of tactics including storytelling, in-person events, and digital mobilization tools to educate Airbnb hosts about regulatory policies and mobilize them to advocate for legislation and social causes. I was able to grow Airbnb’s policy advocacy community by 500k+. https://www.cricketventures.co/social-impact daily 0.75 2022-08-19 https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1655507591492-40WEPQUUA3JDV7WIZ57T/vice-gloria-steinem-lauren-grillo-portfolio+%281%29.png Social impact - Vice Strategy • Partnerships • Responsibility Vice brought me onboard to consult for Gloria Steinem’s show on Viceland, Woman. The show dealt with sensitive subject matter and they wanted to ensure episode content was responsible, featured a nonprofit partner, and gave the audience resources and calls to action. I secured a nonprofit partner for each episode and launched a resource hub, where audience members took 10k+ actions. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1655508092374-WCSMQJEQ0IU6G7LBNE1S/cameo-lauren-grillo-idina-menzel-portfolio+%281%29.png Social impact - Cameo Strategy • Product • Marketing I built a comprehensive social impact program, Cameo Cares, which included a new donations product, nonprofit partnership strategy, marketing campaigns, crisis response, and more. I mapped the strategy to Cameo’s business goals — attracting notable talent like Carrie Underwood and Lil Nas X, driving earned media and traffic, and keeping Cameo’s talent community active and engaged. This program mobilized thousands of celebrities to raise $1M+ for charity. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1656449702370-UXEBE4R3RRH06PYHEJVO/Screen+Shot+2022-06-28+at+1.52.06+PM.png Social impact - Airbnb Strategy • Marketing • Community I led marketing and community engagement for Airbnb's marquee social impact program, Open Homes. I ushered the program through several phases of growth, starting as a subsection of Airbnb’s policy team and scaling to its own independent team and 501(c)3 entity, Airbnb.org. I also managed the employee impact program for several years, organizing volunteer and giving initiatives. I was able to grow the Open Homes host, guest, and donor community by 40%, and connect 75k refugees, disaster evacuees, and medical patients with free housing. https://www.cricketventures.co/marketing daily 0.75 2022-06-23 https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1655509670664-21LG9CTCL3FZLX9MV3B5/airbnb-lauren-grillo-marketing-portfolio.png Marketing - Airbnb Campaigns • Creative • GTM I led marketing for Airbnb’s flagship social impact program, Open Homes (now Airbnb.org) and public policy. I handled creative development, go-to-market strategy, partnerships, media engagement, and more. Collectively, these campaigns raised $2M+ for nonprofits and helped connect over 75k people impacted by disasters, crises, and medical issues with free short term housing. https://images.squarespace-cdn.com/content/v1/6289dbfcadcb3e624c037edc/1655511175984-C0YHGNMTFJSUFPKQJ634/mtv-lauren-grillo-portfolio+%285%29.png Marketing - MTV Campaigns • Brand • Creative I led MTV's social impact marketing campaigns across a diverse cause portfolio including voter empowerment, sexual health, anti-discrimination, and human trafficking. I managed campaign elements including on-air programming, ads, creative, OOH, and partnerships. 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